Selected examples of Insite websites — learn about these projects, then visit them and have a look around!
Insite Website Design and Development Projects
Websites for clients in New York’s Hudson Valley and beyond.
(above: version 4.0; below: version 3.0)
(above: version 3.0; below: version 2.0)
Astor: Project information
Astor Services for Children & Families
(formerly The Astor Home for Children)
URL: https://astorservices.org
Our client for almost 20 years.
Description: New website for a large social services agency.
With a major upgrade in 2019, this website is now in its fourth iteration since its launch in 2006. An extensive website which has continued to grow and evolve, it strives, like its parent organization, to meet the ever-changing needs of its visitors and clients.
Requirements and features:
- Depict the authority, scope and history of a venerable organization;
- Work with executives to help them define the identify of the organization and the goals of their web presence;
- Provide informative and engaging content for a diverse range of visitors: clients, staff, donors, outside professionals, and many others;
- Present a preferred narrative structure while allowing easy navigation to specific information. A user-friendly site was a primary goal;
- Organize and present information in a hierarchical, as-much-as-you-want fashion;
- Meet the needs and gain the approval of a large and diverse group of executives; incorporate the input of dozens of individuals and work collegially within the personnel structure of the organization;
- Completely user-editable, this WordPress-based site uses multiple custom content types to make content creation as easy as filling out a form for in-house editors without any web experience;
- Contact forms route messages to different individuals and locations, and presents differently when accessed from different parts of the site;
- Extensive original copy writing as well as editing all written material to maintain a uniform voice. This required an extensive immersion in the workings of the organization and an ability to work well with many individuals;
- A custom-built job board and online employment application processes between 600 and a thousand applications per month and has resulted in savings of tens of thousands of dollars for the organization;
- Error free, validating HTML and CSS coding throughout.
Astor is an organization which is deservedly proud of what they do. The website development project has helped their fund-raising, helped them to define their self image, and allowed them to present themselves with pride and authority befitting the quality and level of services which they provide.
County Players: Project information
County Players Theatre Company
URL: Launching early 2024!
Description: WordPress website for a regional theater company.
Requirements and features:
- Reorganization of materials in current website;
- Create an attractive new site design/WordPress-theme to highlight the work of this long established theater company;
- Create a CMS solution including show information and digital programs for each production;
- Organize a database of information about past productions;
- Customize site’s WYSIWYG editor to suit client needs;
- Organize a large collection of information in a manageable, easily navigable manner;
- Complete instuction in WordPress site upkeep.
- Set up site with strong SEO in a competitive field, and train site-owner in SEO methods;
- Website on schedule to launch in 2024.
County Players is a venerable and award winning regional theater company. The website is designed to provide information to visitors about upcoming, current and past productions. The interface on the editing end allows the company to enter information about each season and production in a fill-in-a-form manner to maintain visual standards and consistance throughout the site. The site design is intended to hold its own against other well known nationally recognized regional theater companies.
Sirius Education Solutions: Project information
Sirius Education Solutions
URL: https://siriuseducationsolutions.com
Description: WordPress website for an education materials publisher.
Requirements and features:
- Reorganization of materials in their old website;
- Create an attractive new site design/WordPress-theme to highlight the work of this educator test prep materials company;
- Completely new information architecture to make find a large range of products easy;
- Create a CMS solution including product information and promotional materials;
- Audience segmentation for various visitor groups;
- Customize site’s WYSIWYG editor to suit client needs;
- Organize a large amount of product information andpsales info in a manageable, easily navigable manner;
- Completely customized WordPress backend so client can easily add and edit product info while keeping everything uniform;
- Set up site with strong SEO in a competitive field, and train site-owner in SEO methods;
This large company provides supplemental materials to school districts to help evaluate student performance, teach the materials required by state mandates, and perform well in state standardized testing.
ASBPE: Project information
American Society of Business Publication Editors
URL: https://asbpe.org
Description: Website for a professional membership organization.
Requirements and features:
- Provide website design and development;
- Provide ongoing webmaster services;
- Provide new information architecture;
- Rescue old materials from a badly broken and out of date website for use in the new site
- Provide ongoing webmaster services and advise to a dynamic organization.
ASBPE is a professional membership organization for editors, writers, graphic- and digital-designers in the B2B publishing industry. We’ve salvaged decades of useful blog posts and other information from an old and mostly non-working website. We coordinate linking the site to satelite sites providing membership enrollment and updating, industry-specific job search and job board, and entry enrollment in their coveted premier AZBEE awards for excellence in B2B publishing.
(Version 2, above; Version 1, below)
AFBIU: Project information
American Friends of Bar-Ilan University
URL: https://afbiu.org
Description: Website for a fundraising organization.
Requirements and features:
- Provide website design and development;
- Provide ongoing webmaster services;
- Create extensive detailed HTML email newsletters;
- Work in collaboration with Blackbaud and AFBIU’s IT department to develop and theme this website using the Blackbaud NetCommunity content management system (Version 1)
- Tasked with salvaging the botched redesign job undertaken by another web design firm (Version 2).
AFBIU is the American fund-raising arm of Bar-Ilan University (Israel). The website serves as the public face of this organization, and provides information about the school to donors and potential donors. The site aims to educate visitors about the university, and instill a sense of trust in potential donors. It serves as a tool for fundraisers in offices across the U.S.
Alt-Stream Art: Project information
Photographer Fred Scruton
Description: WordPress website for a professional photographer.
Requirements and features:
- Present the work of photographer Fred Scruton;
- Create an unobtrusive, clean site design/WordPress-theme against which to display artwork;
- Create a turn-key CMS solution including multiple galleries, blogs and webpages;
- Customize site’s WYSIWYG editor to suit client needs;
- Organize a large colletion of images in a manageable, easily navigable manner;
- Complete instuction in WordPress site upkeep.
- Set up site with strong SEO in a competitive field, and train site-owner in SEO methods;
- Version 2.0 (shown) set to launch Fall 2019.
Fred Scruton Photography shows work in several SEO-competitive areas. This site has given the artist a “calling card” to verify his credentials when contacting gallery and museum professionals. It helps the artist to pave the way when establishing new contacts with potential portrait subjects and installation-based projects. It is successfully providing exposure for the artist and is has helped to establish him as an authority in the fields of Outsider- and Vernacular Art.
CPN: Project information
Caribbean Philanthropy Network
URL: http://caribbeanphilanthropy.org
Description: Website for a philanthropy organization.
Requirements and features:
- Present the story and work of the organization;
- Distinguish the organization and present information within a pleasing framework to enhance the text materials on the website;
- Clarify the role and purpose of the CPN;
- Convey a feel of the region represented without looking like a tourism website;
- Work with the CPN to set up an email newsletter campaign;
- Provide the framework to accomodate future expansion of the website to include a membership services section;
- Error free, completely validating coding throughout.
CPN is a service organization dedicated to promoting philanthropic causes and assisting community organizations in the Caribbean. CPN needed a website to present information, clarify its role and hold visitor attention, and project a professional and authoritative presence to both grant-making organizations and potential member service-organizations. Insite Website helped the CPN to conceptualize the website, organize materials and tell their story, and helped them to prioritize their goals for the site and plan for its future growth.
Freelance and Collaborative Projects
Sites created in collaboration with others.
Ad Essentials
Insite Website provides all web services for Ad Essentials, a full-service ad agency located in New Paltz, NY., including website development and theming, new websites, webmaster services, HTML email advertising and online web ads. Graphic design of Ad Essentials’s websites is provided by their own in-house graphic designers.
Dedrick’s Pharmacy: Project information
Dedrick’s Pharmacy + Gifts
Description: Website of an independent pharmacy and gift shop
Requirements and features:
Dedrick’s is a local independent pharmacy and gift shop competing with several national chains. Their website strives to emphasize the personal touch and individual attention they provide, while also trying to compete in providing online features offered by the chain stores. Those features include online Rx refills and a health and medications lookup library.
Best of Your Town: Project information
Best of Your Town
Description: Interactive map of New Paltz, NY
Requirements and features:
A fully interactive map of New Paltz, NY to help visitors find businesses, lodging, attractions and more on their cell phone, tablet or computer. An advertising supported site embraced by more than 100 local businesses, organizations, the State University and local government.
Council of Industry: Project information
Council of Industry
Description: WordPress website for a large member services organization.
Requirements and features:
The Council of Industry has been the Hudson Valley manufacturers’ association for over 100 years. Their website provides a large array of services to their members. It is a largely self-maintained WordPress website.
NYS Land Conservation Summit: Project information
New York State Land Conservation Summit
(Currently Inactive)
Description: Website for the New York State Land Conservation Summit
Requirements and features:
The New York State Land Conservation Summit, organized by a group of land conservancies and major land conservation organizations throughout New York State, brings together conservation leaders, practitioners, decision-makers, stakeholders and those who want to learn more, for an intensive two-day rally covering a variety of topics. This WordPress website allows the conference leaders to maintain and present cross-referenced lists of the seminars and speakers at the conference, field trips available to conference attendees, and an interactive schedule of events for use by attendees at the conference, as well as allowing attendees to reserve seminar space and hotels.
First Aid Supplies: Project information
First Aid Supplies
URL: advanced1staid.com
Description: eCommerce websites of B2B first aid supply companies
Requirements and features:
Online cataloge and eCommerce websites for these business-to-business first aid supply companies. We provide WordPress websites whose product listings and online sales are easily maintained by the sites’ owners. Project included extensive training for company personel with no previous website experience.
Robby’s Health and Wellness: Project information
Robby’s Health and Wellness
Site currently inactive.
Description: Health and wellness training website
Requirements and features:
Online home of a health and wellness training provider. Robby’s provides training in diet and meal preparation, exercise and other wellness techniques. Among other features, the site contains a library of recipes, integrated as a WordPress Custom Post Type, including both public recipes and individualized meal plans for clients (available only to the specific logged in clients.) The project included training in the use of a link-building campaign for our client, to assist in publicizing recipes and wellness blog posts to drive traffic to the website.
