Here are a few recent examples of "insite" websites — please visit them and have a look around!

Insite Website Design and Development Projects Websites for clients in the Hudson Valley and beyond.

visit Astor Services / The Astor Home For Children

Project details:

The Astor Home for Children

URL: http://astorservices.org

Description: New website for a large social services agency.

Requirements and features:

· Depict the authority, scope and history of a venerable organization;
· Work with executives to help them define the identify of the organization and the goals of their web presence;
· Represent their desired public image: avoid the appearance of bureaucracy; professional yet personal and approachable; authoritative yet with modesty befitting a not-for-profit reliant on donor funding — i.e., not too slick;
· Provide informative and engaging content for a diverse range of visitors: clients, staff, donors, outside professionals, and many others;
· Present a preferred narrative structure while allowing easy navigation to specific information. A user-friendly site was a primary goal;
· Organize and present information in a hierarchical, as-much-as-you-want fashion;
· Faces are used as a recurring design element to help humanize the organization. Extensive use of archival, modern, and stock photography, as well as children's artwork, to enliven the site. Extensive 'digital darkroom' Photoshop services provided;
· Extensive graphic embellishments as well as features like the 'Astor Photo Album' are employed to provide an enjoyable user experience, and to appeal to donors;
· Meet the needs and gain the approval of a large and diverse group of executives; incorporate the input of dozens of individuals and work collegially within the personnel structure of the organization;
· Incorporate user-editable content areas, as in for example, the News and Events sections;
· Secure contact form routes messages to different individuals and locations, and presents differently when accessed from different parts of the site;
· Extensive original copy writing as well as editing all written material to maintain a uniform voice. This required an extensive immersion in the workings of the organization and an ability to work well with many individuals.
· Video clips help to tell the Astor story and provide client testimonials, without being an intrusive presence.
· Error free, completely validating XHTML Strict and CSS coding throughout.

Astor is an organization which is deservedly proud of what they do. The website development project has helped their fund-raising, helped them to define their self image, and allowed them to present themselves with pride and authority befitting the quality and level of services which they provide. ^^^

visit The Caribbean Philanthropy Network

Project details:

The Caribbean Philanthropy Network

URL: www.caribbeanphilanthropy.org

Description: New website for a philanthropy organization.

Requirements and features:

· Present the story and work of the organization;
· Distinguish the organization and present information within a pleasing framework to enhance the text materials on the website;
· Clarify the role and purpose of the CPN;
· Convey a feel of the region represented without looking like a tourism website;
· Work with the CPN to set up an email newsletter campaign;
· Provide the framework to accomodate future expansion of the website to include a membership services section;
· Error free, completely validating coding throughout.

CPN is a service organization dedicated to promoting philanthropic causes and assisting community organizations in the Caribbean. CPN needed a website to present information, clarify its role and hold visitor attention, and project a professional and authoritative presence to both grant-making organizations and potential member service-organizations. Insite Website helped the CPN to conceptualize the website, organize materials and tell their story, and helped them to prioritize their goals for the site and plan for its future growth. ^^^

visit Fred Scruton Photography

Project details:

Fred Scruton Photography and Videography

URL: www.fredscruton.com

Description: WordPress website for a professioanl photographer.

Requirements and features:

· Present the work of photographer Fred Scruton;
· Create an unobtrusive, clean site design/WordPress-theme against which to display artwork;
· Create a turn-key CMS solution including multiple galleries, blogs and webpages;
· Customize site's WYSIWYG editor to suit client needs;
· Organize a large colletion of images in a manageable, easily navigable manner;
· Complete instuction in WordPress site upkeep.
· Set up site with strong SEO in a competitive field, and train site-owner in SEO methods.

Fred Scruton Photography shows work in several SEO-competetive areas. This site has given the artist a "calling card" to verify his credentials when contacting gallery and museum professionals. It helps the artist to pave the way when establishing new contacts with potential portrait subjects and installation-based projects. It is successfully providing exposure for the artist and is helping to establish him as an "authority" in the fields of Outsider- and Vernacular Art. ^^^

screenshot of Lisa Thiesing Childrens Books website

visit Lisa Thiesing Children's Books

Project details:

Lisa Thiesing Children's Books

URL: http://www.lisathiesing.com

Description: Rich-featured website for an author/illustrator of 40+ books for children.

Requirements and features:

· Full-featured professional children's book website;
· Content and features for children, parents, teachers, librarians, editors, art directors and more;
· Site required content to satisfy the needs of diverse visitors;
· Animations, bright and lively design, and a style suited to her (mostly very young) readers;
· Extensive information about her books, as well as a professional portfolio;
· Custom-designed games and activities for kids;
· Biographical information suitable for all age ranges and visitors;
· Extensive use and integral incorporation of the artist's illustrations throughout the site.

Designed for both professional development and direct promotion, this site contains the wide range of features which are characteristic of the websites of successful children's book authors (and which are necessary to promote that image). This site successfully projects the illustrator's personal style, is fun to visit, and brings results. ^^^

visit Kathleen Kemly Studio

Project details:

Kathleen Kemly Studio

URL: www.kathleenkemly.com

Description: New website for a professional illustrator.

Requirements and features:

· Designed to focus all attention on the illustor's artwork;
· Website functions as gallery of work within a memorable yet "neutral" background;
· Image viewer designed to quickly, pleasantly and easily present the visitor with a large selection of work;
· Enhanced features allow easy emailing, forwarding and bookmarking of individual images to assist professional visitors (art directors, agents, editors);
· Viewer layout optimized for wide (double page spread) image format;
· Image viewing without scrolling even on low-resolution monitors;
· Images and titles can be easily changed by the site-owner, without reliance on a (costly to implement) content management system;
· Work collaboratively to present site-owner's design vision and artistic style while maintaining visitor usability as a priority;
· Personal instruction provided to the artist in how to prepare and optimize images for the web. The artist was then able to provide artwork within the specifications established for the site layout;
· Help client define content needs; provide copy editing;
· Email address strongly protected from spam-bots without the expense of a form.

A website built for speed and ease of use to accomodate the limited time which potential clients typically devote to illustrators' websites. ^^^

visit Bosson Designs — Art For Licensing

Project details:

Bosson Designs — Art For Licensing

URL: www.bossondesigns.com

Description: New website for an illustrator specializing in art for the Licensing industry (artwork for use on products).

Requirements and features:

· Primarily a 'professional' website to serve as a portfolio of images for art buyers (art editors and creative directors);
· Desired image was lean and professional yet playful and light-hearted as appropriate for the children's products market which is her specialty;
· Professional presentation on a tight budget;
· Incorporate information about her past experience as a book illustrator, as well as provide for direct sales of prints, without eclipsing the site's primary licensing portfolio function;
· Central feature of the site is a custom-designed image viewer, designed to allow easy access to a lot of images, quickly and without a lot of clicking;
· Coding for the viewer is 'portable' and re-used extensively throughout the site to keep the project cost low; images presented with and without captions;
· Image viewing without scrolling even on low-resolution monitors;
· Images and titles can be easily changed by the site-owner, without reliance on a (costly to implement) CMS;
· Work collaboratively to maintain site-owner's exacting design vision and artistic style;
· Personal instruction provided to the artist in how to prepare and optimize images for the web. The artist was then able to provide artwork within the specifications established for the site layout;
· Help client define content needs; provide copy editing;
· Email address strongly protected from spam-bots without the expense of a form.

The illustrator required a now-mandatory website as demanded by her clients. This project required, above all, extensive teaching and non-technical explanations of website development issues. Without any prior technical knowledge, my client desired and was ultimately able to understand all of the options available to her, as well as many of the details of "how things worked". She was thus able to intelligently prioritize which features to include on a modest budget, resulting in a lean and effective website. ^^^

Collaborative Website Design and Development Projects Drupal theming, WordPress theming, and other specialized website development services.

I also provide specialized website development services in collaboration with others, including site analysis, Drupal theming and development, and custom theming for numerous CMS platforms.
Expand here to learn about these projects:

Freelance Theming

I provide CSS and XHTML coding for numerous clients, working from designers' layouts – whether detailed or sketchy – and enhance these with visitor usability features as needed. I specialize in Drupal theming, WordPress theming, and custom theming for many CMS platforms.

Newly Launched:

visit Matador Travel

Project details:

Matador Travel

URL: http://matadortravel.com

Description: Matador Travel: a social networking site for adventure travelers

Contributions:

· Theming this Drupal powered social networking website with upwards of 1/2 million unique monthly visitors;
· Precision theming and manipulation of the CMS's PHP theming functions in order to output data and code exactly as desired;
· Precision themed from client-provided Photoshop mock-ups;
· In-depth input in developing user-friendly site operations.

^^^

visit The Tufts Center for the Study of Drug Development

Project details:

Tufts Center for the Study of Drug Development

URL: http://csdd.tufts.edu

Description: Website for Tufts University's Center for the Study of Drug Development.

Contributions:

· Theming this feature-rich site developed on the ExpressionEngine CMS;
· Precision themed from client-provided Photoshop mock-ups.

^^^

visit The New Center For Arts & Culture

Project details:

New Center For Arts & Culture

URL: http://www.ncacboston.org

Description: Website for a Boston art and culture center.

Contributions:

· Theming this feature-rich site developed on the ExpressionEngine CMS;
· Precision themed from client-provided Photoshop mock-ups.

^^^

Game Face Web Design

URL: http://www.gamefacewebdesign.com

Position: Independent contractor for Kingston-based web design firm specializing in Drupal CMS websites.

Contributions:

· Site analysis services to evaluate clients' old sites, the sites of their competitors, and new sites under development, especially regarding image and message presentation (intended and unintended) and user-friendliness;
· Drupal theming;
· CSS coding for layout and typography;
· Drupal site content development.

See my bio on the Game Face website, and some clients' sites which I've worked on.

^^^

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