- in · sight [in-sahyt]
noun
- 1. clear or deep perception of a complex situation
- 2. understanding of another's situation, feelings, and motives. Syn: empathy
- in · cite [in-sahyt]
verb
- 1. to stir, encourage, or urge on
- 2. stimulate or prompt to action
I excel at creating unique designs which express and project your image. I make user-friendly sites which engage your visitors' attention. With a background in both business and visual arts, I bring a unique and valuable
skill set to website design.
· Strong inter-personal and communication skills
- · I listen carefully to gain a thorough understanding of your needs,
and have a knack for anticipating the needs of your visitors;
- · I explain the technical aspects of website design
in plain language, in order to help you participate fully in the many decisions
that go into creating a website;
- · I'm sensitive to how much technical information you want, and give you as much as possible,
in an easy-to-understand way, without technical over-load;
- · I'm good at discerning which decisions you want to make, and which you'd like me to make;
- · I offer options and make suggestions,
while respecting and adapting my work to your style, preferences,
and business decisions;
- · I'm always mindful that the designer's ego should never be an obstacle;
- · I write clear, polite, pleasant, and understandable business correspondence.
^^^
· Strong design skills & fine art training
- · I excel at providing image-appropriate designs
and tailor them specifically to suit your image:
- - I help you identify how you want to present yourself, and provide you with
appropriate design options;
- · I create visually (and tactilely) appealing web pages;
- · I have a sharp eye for visual detail;
- · Skilled at use of Photoshop for:
- - creating site-specific images and decorative elements;
- - designing page elements;
- - adapting your visual materials for website use;
- - optimizing images for use on websites;
- - minimizing file size and loading time;
- - enhancing visual appeal of images
("digital darkroom" enhancement);
- - strong typography skills for
creating decorative type elements.
^^^
· Outstanding information presentation skills
- · My emphasis is on creating user-friendly websites;
- · Organizing information to enhance the visitor's experience;
- · Presenting information in a hierarchical, "as-much-as-you-want" manner.
- · I create easy to use, intuitive, navigation schemes and tools:
- - I tailor site navigation to the character of the website.
- - I design navigation menus to guide and assist the visitor, while accounting for different levels of
user sophistication and remaining mindful of the varied needs of different groups of visitors.
^^^
· Excellent writing and editing skills
- especially regarding the clear and appealing presentation of information.
- · I'm a friendly and helpful editor of textual material;
- · I have a strong understanding of the requirements of writing for the web, and of the unique,
hierarchical ways in which a website requires that information be presented.
^^^
· Big picture skills; exacting attention to detail
- · I'll identify and take into account the needs of all groups of users —
both the varied needs of my client, as well as the many sub-groups of website visitors;
- · I'll help you to make the most appropriate decisions about the website,
from a cost/benefit perspective as well as an image-appropriate point of view;
- · I give exacting attention to details of:
- - functionality;
- - visual appearance;
- - user experience.
^^^
· Strong business background
- · I have experience in management of large companies and as an
independent business owner;
- · I understand how to put forward an image that will advance your organizational goals;
- · I'll help you identify and understand the many ways and levels in which
the website can serve your needs.
^^^
· Strong coding and site design skills
- · My emphasis is on clean, validating, standards-compliant and cross-browser coding;
- · I use appropriate combinations of HTML, PHP, and java-scripting to create user-friendly,
interactive, dynamic, and enjoyable web pages;
- · I make extensive use of CSS style sheet coding for exacting visual presentation,
as well as for manipulation of the DOM for smooth user inter-activeness;
- · I create and incorporate Flash elements, and am careful to avoid
distracting animations which draw user attention at the wrong time or place;
- · Strong attention to search engine optimization with an emphasis on creating
well designed, content-rich, search engine-friendly websites;
- · Thorough understanding and mindfulness of website security issues;
- · Database integration where appropriate.
^^^
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