Web Designer Paul Solomon.
in · sight [in-sahyt] noun
1. clear or deep perception of a complex situation
2. understanding of another's situation, feelings, and motives. Syn: empathy
in · cite [in-sahyt] verb
1. to stir, encourage, or urge on
2. stimulate or prompt to action

I excel at creating unique designs which express and project your image. I make user-friendly sites which engage your visitors' attention. With a background in both business and visual arts, I bring a unique and valuable skill set to website design.

· Strong inter-personal and communication skills read more...
  • · I listen carefully to gain a thorough understanding of your needs, and have a knack for anticipating the needs of your visitors;
  • · I explain the technical aspects of website design in plain language, in order to help you participate fully in the many decisions that go into creating a website;
  • · I'm sensitive to how much technical information you want, and give you as much as possible, in an easy-to-understand way, without technical over-load;
  • · I'm good at discerning which decisions you want to make, and which you'd like me to make;
  • · I offer options and make suggestions, while respecting and adapting my work to your style, preferences, and business decisions;
  • · I'm always mindful that the designer's ego should never be an obstacle;
  • · I write clear, polite, pleasant, and understandable business correspondence. ^^^
· Strong design skills & fine art training read more...
  • · I excel at providing image-appropriate designs and tailor them specifically to suit your image:
    • - I help you identify how you want to present yourself, and provide you with appropriate design options;
  • · I create visually (and tactilely) appealing web pages;
  • · I have a sharp eye for visual detail;
  • · Skilled at use of Photoshop for:
    • - creating site-specific images and decorative elements;
    • - designing page elements;
    • - adapting your visual materials for website use;
    • - optimizing images for use on websites;
    • - minimizing file size and loading time;
    • - enhancing visual appeal of images
      ("digital darkroom" enhancement);
    • - strong typography skills for
      creating decorative type elements. ^^^
· Outstanding information presentation skills read more...
  • · My emphasis is on creating user-friendly websites;
  • · Organizing information to enhance the visitor's experience;
  • · Presenting information in a hierarchical, "as-much-as-you-want" manner.
  • · I create easy to use, intuitive, navigation schemes and tools:
    • - I tailor site navigation to the character of the website.
    • - I design navigation menus to guide and assist the visitor, while accounting for different levels of user sophistication and remaining mindful of the varied needs of different groups of visitors. ^^^
· Excellent writing and editing skills read more...
  • especially regarding the clear and appealing presentation of information.
  • · I'm a friendly and helpful editor of textual material;
  • · I have a strong understanding of the requirements of writing for the web, and of the unique, hierarchical ways in which a website requires that information be presented. ^^^
· Big picture skills; exacting attention to detail read more...
  • · I'll identify and take into account the needs of all groups of users — both the varied needs of my client, as well as the many sub-groups of website visitors;
  • · I'll help you to make the most appropriate decisions about the website, from a cost/benefit perspective as well as an image-appropriate point of view;
  • · I give exacting attention to details of:
    • - functionality;
    • - visual appearance;
    • - user experience. ^^^
· Strong business background read more...
  • · I have experience in management of large companies and as an independent business owner;
  • · I understand how to put forward an image that will advance your organizational goals;
  • · I'll help you identify and understand the many ways and levels in which the website can serve your needs. ^^^
· Strong coding and site design skills read more...
  • · My emphasis is on clean, validating, standards-compliant and cross-browser coding;
  • · I use appropriate combinations of HTML, PHP, and java-scripting to create user-friendly, interactive, dynamic, and enjoyable web pages;
  • · I make extensive use of CSS style sheet coding for exacting visual presentation, as well as for manipulation of the DOM for smooth user inter-activeness;
  • · I create and incorporate Flash elements, and am careful to avoid distracting animations which draw user attention at the wrong time or place;
  • · Strong attention to search engine optimization with an emphasis on creating well designed, content-rich, search engine-friendly websites;
  • · Thorough understanding and mindfulness of website security issues;
  • · Database integration where appropriate. ^^^

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